julian carr

PRESS RELEASE

For Immediate Release
Contact:
Julian Carr
OWNER Discrete Headwear
801.573.2570
julian@discreteheadwear.com

Discrete headwear announces “Discrete TV”

Salt Lake City-based headwear manufacturer announces a series of short web clips, DISCRETE TV, “Off the top of our head” for the 2010/2011 season.

SALT LAKE CITY, UTAH – December 6, 2010 - Discrete Headwear, a rider owned and conceived headwear brand in the snowsport industry, is proud to announce the launch of a web series, starting with 8 episodes, and the release of 1 new one each week throughout the 2010/11 season. Each episode offers colorful, clever, less than 2-minute clips of Discrete’s athletes, artists, employees, and friends.

Discrete has committed to this project, in owner Julian Carr’s words, “with the idea that webisode content does not need to be a huge time investment, most of our episodes are under 1 minute and very entertaining.” Discrete is proud to showcase, in it’s initial 8 episodes; Discrete athlete’s Ian McIntosh, Jen Hudak, Discrete CFO Clayon Quarles, artist Casey Kawaguchi, and owner Julian Carr.

Discrete will display their web series on their flagship website, www.discreteheadwear.com, Vimeo, blog, company Facebook, Twitter, etc.

Discrete is in their 3rd year of business operations, and has undergone tremendous growth in the last year, this TV series is aimed to offer something to everyone excited about the brand, “we grew 100% from 09/10 to 10/11” says Julian, “I create Discrete’s products so that we have something for everyone, we are a fan of people having fun in the mountains and in life, I feel like this TV series reflects that.”

Discrete is a unique snowsport brand appealing to snow enthusiasts and hard core riders alike, “I created and built awareness for Discrete by sponsoring amazing athletes and thinking of unique ways to promote them,” said Julian Carr, Discrete owner.

To celebrate their momentum and officially kick-off the 2010/2011 winter season, Discrete proudly releases, DISCRETE TV, “Off the top of our head.”
Beginning business opeations in 2008, Discrete is a collaboration of athletes, designers, musicians, artists, and photographers. The company’s international office is located in Salt Lake City, Utah with distribution in the United States, Norway, Canada, Switzerland, Chile, Germany, Austria, and South Korea.

“We invite you to experience Discrete style.”
www.discreteheadwear.com

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Starting with DISCRETE TV #1: Jen Hudak solves the Rubix cube:

Seven additional episodes to be released today, 1 each week all winter!

It all starts with an:

Once you have the idea you have to:

You’re confronted with:

You jump in there and suddenly you’ve got this:

But you still have lots of these:

You learn everyday, use all your intellect, all your creative ability, your blood sweat and tears… basically, never quit, learn to enjoy it, become good at it, and you start getting this:

My analogy once you’re a couple years into it, you have so many moving pieces it’s amazing, you’ve got to keep communication going with many many people, it’s quite the orchestration. it’s like you are a server at a restaurant with a 100 table section:

You have your two 30 tops you definitely need to stay on top of, maybe they are your manufacturers. You’ve got 7 six tops that are always needing more wine poured, maybe they are your sales reps and int’l distributors. You’ve got a bunch of 4 tops, 3 tops, some 2 tops in the corner, all your marketing contacts, seamstress, graphic designer, CFO, website tech, social media group, athletes, events, fedex, accountant, and down the list that are always needing they’re plates cleared. And you have that 1 person way off in the corner sucking down his sodas way too fast. But if you don’t stay on EVERYONE, keep everyone’s water glass full all the time - your section will go down.

Eventually the idea is to reach a level of mastery, efficiency, success:

So that you can do a little of this:

Or in my case, lots of this:

Photo: Adam Barker

And this:

Photo: adam clark

Cheers.

www.discreteheadwear.com